The Modern SaaS Starter Kit & Playbook Your Agent Deserves
Start with auth, billing, workspaces, and AI already in place. Follow the playbook to validate your idea, launch your product, and find your first customers.
- Launchlane
- Orbitdesk
- Northform
- Stackbloom
SaaS starter kit
Full Next.js source to put you weeks ahead, ready for you to customize and make your own.
Founder playbook
Go from idea to first customers with practical guidance on validation, positioning, MVP scope, launch, and distribution.
AI-ready documentation
Clear, structured guides that you and your coding agent can follow to set up, customize, and deploy the starter in your own accounts.
Founder community
Join founders building and launching SaaS products to ask questions, share progress, build together, and make valuable connections.
THE SAAS STARTER KIT
Build your product,
not the plumbing
Start with a working application organized for you and your coding agent to extend, so you can spend your time on what customers actually buy.
Build with your favorite AI coding agent
Start with an organized Next.js application and clear project instructions, so you and your coding agent can focus on building your product.
- Build with Cursor, Claude Code & Codex
- AGENTS.md instructions included
- Full Next.js & TypeScript source
- Customizable architecture & components
- Browser & backend tests included
Application Next.js App Router
Authentication Sign in → workspace
Workspaces Teams & permissions
Subscriptions Stripe billing
AI chat
REST & MCP
Public pages Marketing, blog & docs
UI components Customize at the source
Technical guides Set up. Adapt. Deploy.
BUILT WITH TOOLS YOU KNOW
Vercel
Supabase
Stripe- Next.js
- React
Resend
THE FOUNDER PLAYBOOK
From “what now?”
to a clear next step.
A practical playbook to guide you through validation, launch, and finding your first customers, with interview scripts, outreach templates, and growth tactics to help you build a profitable SaaS.
Digital playbook · Interactive chapter preview
ONE-TIME PURCHASE
Your next SaaS starts
with a head start.
Get everything you need to ship and scale, plus a founder community in one purchase.
Lifetime access and support included.
Founding Edition
Comparison price $99 Founding Edition price $49
Only for the next 22 founders.Then the price increases.
- Full Next.js SaaS starter with source code
- Founder PlaybookIn progress — new chapters every week
- Private founder Discord community
- 100+ places to promote your SaaS — curated private directory
- Ready-to-use outreach templates for email, X & LinkedIn
- 50 demand-validated SaaS ideas for 2027
- Private 1:1 DM support from me
Payment secured and encrypted by Stripe
THE FOUNDER PERSPECTIVE
What founding members are saying
Join founders, indie hackers, and AI builders turning ideas into SaaS products people want to pay for.
Mateus Azevedo@teusbuildsFull-stack developer / indie hacker“Auth and billing are the bits I always dread. So nice to jump straight into building my actual product.”
Sander van Dijk@sander_vd3x founder · indie hacker“I can build stuff. Getting people to care about it is where I get stuck. The distribution chapters really clicked for me.”
Emre Yılmaz@emre.codesFounder“Ship & Scale is a gold mine. Especially if you’ve got a SaaS idea and no clue where to start.”
Mei Lin@heymeilinBuilding my first SaaS“The validation section alone made me rethink my idea. Wish I’d read this before opening my code editor 😂”
Ananya Rao@ananya_rAI-assisted developer / maker“Came for the starter kit. Ended up spending the evening going through the playbook.”
Inès Moreau@inesmakesSolo founder, tiny SaaS“Finally, something that helps me decide what to leave OUT of my MVP. I needed that.”
Eoin Kavanagh@eoin_devDeveloper → founder“The launch checklist is the bit I keep coming back to. Nice to have everything I need to check in one place.”
Jiwoo Han@jiwoo404Full-stack dev | building with AI“Having the docs alongside the code makes it so much easier to work out where my own features should go.”
Nicolás Ferrer@nico_shipitIndie hacker. Building in public.“I had a whole folder of saved SaaS advice. Having a clear order to follow is honestly such a relief.”
A NOTE FROM THE FOUNDER
The starting point I wish I had.
Before Ship & Scale, I built 30+ production apps for clients and myself, generating over $500k across SaaS products and client work. I kept rebuilding authentication, billing, and AI features.
Now, Ship & Scale gives me (and hopefully you!) the foundation, so we can focus on what customers actually need. The playbook brings together what I’ve learned about validating ideas, shaping an MVP, launching, and finding customers.
Whether you’re building your MVP or a profitable SaaS, I hope it gives you a clearer starting point and the confidence to build something you’re proud of.
FAQ
A few questions before you start.
What’s included, where to start, and what to expect along the way.
Still have a question?Ask Lucas on LinkedIn (opens in a new tab)What do I get, and how do I access it?
You get the SaaS starter source code, the founder playbook, practical templates and resources, and access to the private founder community. After purchase, an email link takes you to your member area, where you can read the playbook and access your resources, starter kit, and community.
Is this for the idea stage or an existing MVP?
Both. If you’re starting out, use the playbook to test demand and define a focused MVP before building. If you already have a product, go straight to positioning, launch, and distribution; you can use the playbook without moving your app to the starter.
Can I build with AI? How much coding do I need?
Yes. The Next.js starter includes project instructions and documentation for working with tools like Cursor, Claude Code, and Codex. Basic development familiarity helps: you’ll still edit code, connect your provider accounts, and test your product’s features before launch.
Why pay if I already use AI and free tutorials?
AI helps you write code, but you still have to decide what to build, connect the pieces, and find customers. Ship & Scale brings a working SaaS foundation and a practical founder playbook together, so you spend less time assembling infrastructure and scattered advice.
Will this help me get customers, too?
The playbook covers positioning, launch, outreach, and choosing a distribution channel, with templates to help you put it into practice. You’ll still need to talk to potential customers, test your message, and learn what works for your market. It gives you a process to follow, not a guarantee of sales.
What happens if I get stuck?
Start with the technical docs for setup and customization guidance. You can also ask questions in the private founder community and reach out to me through the included 1:1 DM support.
Can I use it for multiple products or client projects?
You can use the starter for unlimited personal products and client projects. You cannot resell the starter itself.
What does lifetime access cover? Any ongoing costs?
You pay $49 USD once. Lifetime access includes the starter, playbook and resources, future updates, the founder community, and 1:1 DM support. Running your SaaS is separate: you cover your own hosting, database, email, payment-processing, and optional AI usage costs.
What if I buy it and it isn’t for me?
Take 7 days from purchase to explore Ship & Scale. If it isn’t the right fit, request a full refund within that window. No questions asked.
READY TO BUILD?
Make your next SaaS worth paying for
Validate your idea, start building with a solid technical foundation, and find your first users, with a community of founders by your side.
- One-time payment
- Full starter source code
- Founder playbook included